Securing sponsorship from a market-leading brand such as Volkswagen ahead of the launch of this new programme is indicative of the anticipated reach of The Ray D’Arcy Show, which will be a pillar of core programming on RTÉ Radio 1.”Ĭommenting on the sponsorship Paul O’Sullivan, head of marketing Volkswagen Ireland said: “We are very excited to come on board as the sponsor of The Ray D’Arcy Show at its new home in RTÉ Radio 1. This lucrative six-figure deal shows unbridled confidence in what promises to be a programme of great significance to the Irish media landscape. RTÉ Radio 1 presenter, Ray D’Arcy commented: “I’m thrilled that Volkswagen have come on board and we are hugely encouraged by the fact that they have chosen to sponsor the show for 18 months”.ĭan Healy, commercial director RTÉ Radio said: “RTÉ Radio Sales is delighted to confirm Volkswagen as sponsor of The Ray D’Arcy Show. The 18-month Volkswagen sponsorship deal brokered by Mediacom, commenced at the start of February and includes a suite of weekly promos across Radio 1’s top 10 shows including Morning Ireland, Today with Sean O’Rourke, News at One, Liveline, Marian Finucane, as well as six sponsorship stings per show, outside broadcasts and promotions.
Volkswagen is sponsoring The Ray D’Arcy Show on RTÉ Radio 1’s brand new afternoon show (between 3pm - 4.30pm ), which went live last Monday.
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